| We are a vision inspired, mission driven and value based network of people who seek to make a significant positive contribution to the world through our work.We aspire to provide thought leadership and real world business practices to inspire, empower, and support businesses, communities and nations to be innovative in creating real value and benefits to meet human needs.We seek to create wealth and systemic prosperity through the applications of the Blue Ocean Strategy principles and through value innovation – the simultaneous pursuit of low cost and differentiation.
We value people and seek to recruit the Best People to our network and to develop our people to be the best. We value teamwork and believe that through collaborating together, everyone achieve more than we can individually.
We believe in supporting and caring for each other as One Network even though we operate in different parts of the world.
We regard Stewardship as essential and seek to produce significant returns for the resources that had been entrusted to us. We Respect the individual and seek to treat others as we would like to be treated ourselves. We value, encourage and celebrate the Creativity of our people.
We regard Integrity as foundational and pledge to uphold the highest standard of professional conduct.The UCSI Blue Ocean Strategy Regional Centre Sdn Bhd (UCSI BOSRC) is the Official Regional Licensee of Blue Ocean Strategy Businesses and has the Exclusive Regional License covering Malaysia, Australia, Canada, China, India, Indonesia, Philippines, Singapore, Taiwan, and Thailand.

We are part of the UCSI Group and are committed to accurately present BOS concepts and tools with the highest professional standards for the benefit of our clients. To this end, substantial investments have been made to set up the following supporting systems:
- Strategic Alliances with overseas partners to promote the learning of BOS such as e-learning.
- Priority access to the latest case studies and updated materials on BOS.
- Post graduate courses in MBA and DBA with an emphasis on BOS.
- An international network of trained and qualified BOS consultants with extensive knowledge and experiences.
- A high-tech Blue Ocean Strategy Hall in which to conduct conferences, workshops and trainings.
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