The Brunei Times – Blue Ocean Strategy helps SMEs Think Outside the Box
07 July 2012, Bandar Seri Begawan – CREATING a new market space was one of the business strategies explored by participants at the Asia Inc’s workshop on Blue Ocean Strategy yesterday.
Held at the Empire Hotel & Country Club’s Member’s Grill and Lounge, participants of the workshop were coached by Dr Peter Ting, regional vice president of operations and market innovation and Raj Kumar, director of strategy and innovation at the UCSI Blue-Ocean Strategy Regional Centre in Malaysia.
In an interview, Dr Ting said that that one of the challenges that SMEs face is creating a new market space, in terms of creating a demand, product or service, that is of high value, and that can go international…
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